Marketing Social Media Challenge 2021
Company / Brand
AEC Innovation Cos Co., Ltd. / PWP Thailand
Year
2021
Location
Bangkok,Thailand
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Our team won the second runner-up prize in the “Marketing Social Media Challenge 2021” competition, held by AEC Innovation Cos Co., Ltd.
Responsibilities
- Team Leader
- Social Media Planner
- Content Creator
The Marketing Social Media Challenge 2021 is an event that encourages Kasetsart University students to challenge their minds and create digital marketing campaigns with 2 main objectives: to build brand awareness and increase sales for PWP Thailand, a premium quality cosmetic brand operated by AEC Innovation Cos Co., Ltd., via online channels. The company decided the winners based on the number of social media engagement actions. A total of 9 teams participated in this competition.
Our team was one of the top three teams. We received a huge number of engagement activities from the brand's target audience on social media ( Facebook, Instagram, Twitter, and Tiktok )
Moreover, by participating in this competition, I was also given opportunities to learn about brand communication strategies, strengthen my teamwork skills, and practice creating and publishing high-quality content via company social media channels. So, I was encouraged to integrate theoretical knowledge into real-life practice by solving real business challenges.