Key Objectives

• Refresh Brand Identity: Update the restaurant's logo, color scheme, and overall visual theme to create a modern and cohesive look.

• Enhance Customer Experience: Improve the restaurant's interior design, menu presentation, and service protocols to offer a more engaging and memorable dining experience.

• Differentiate New Brand: Establish and promote Lucky Panda Xpress, the newest brand extension, to cater to urban lifestyles and busy individuals seeking quick, delicious, and affordable meals.

 

Work Process

• Research & Analysis: Conducted market research and competitor analysis to identify trends and opportunities.

• Brand Differentiation: Developed and executed a strategy for "Lucky Panda Xpress", emphasizing its unique selling proposition of "Big Portion, Big Taste, Big Value" with a starting price of 89 baht to match Thai customer needs.

• Brand Strategy Development: Created a comprehensive branding strategy, including a new visual identity, branding guidelines and messaging framework.

• Design & Implementation: Develop new logos, signage, menus, and digital assets. Redesigned the restaurant's interior to align with the updated brand.

• Feedback & Refinement: Collected customer feedback post-launch to make necessary adjustments and improvements.

​

Results​

• Improved Customer Experience: Positive customer feedback highlighted the appealing new look and improved service quality, resulting in a 20% increase in repeat visits.

• Market Expansion: Successfully attracted a local Thai demographic and expanded the customer base by 18%, contributing to long-term growth potential.

• Successful Brand Launch: Lucky Panda Xpress was well-received, with strong initial sales and positive feedback for its convenient and value-driven dining experience, appealing to both individuals and groups.

​

 

This comprehensive rebranding effort revitalized Lucky Panda Restaurant, positioning it for sustained success and greater market presence in 2024 and beyond.